---
title: "Advanced Campaigns Overview"
slug: "advanced-campaigns-overview"
tags: ["Campaigns"]
updated: 2025-03-31T14:53:18Z
published: 2025-03-31T14:53:18Z
canonical: "help.schola.com/advanced-campaigns-overview"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.schola.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Advanced Campaigns Overview

With all paid Schola plans, you have the ability to create and send automated email and text message campaigns. This is a fantastic way to send curated messages to specific groups of leads within your Schola Relationship Manager tabs throughout the recruitment and enrollment process.

**Our new Advanced Campaigns takes it further – a powerful feature that lets you build multi‐channel (email + SMS) campaigns with branching logic, triggers, wait steps, and condition‐based workflows – all within the same interface!**

---

#### Where to Find Advanced Campaigns in the Schola Platform

1. From your Schola Admin dashboard, navigate to the left‐hand menu and click Communication Hub. Ensure **"Try Schola 2.0 Beta"** is toggled on in the top header.
2. You’ll land on the Message Center by default, which shows inbound/outbound messages and conversations.
3. Switch to the **Campaigns** tab at the top to manage your campaigns.
4. For older or completed campaigns, select the **Historical** tab.

![Screenshot 2025-03-31 at 9.42.32 AM.png](https://cdn.us.document360.io/24561116-0905-4f9f-91ac-4173c94f303a/Images/Documentation/Screenshot%202025-03-31%20at%209.42.32%20AM.png)

In the Communication Hub, you'll land in the Message Center. Click over to the Campaigns tab to start working with our **Advanced Campaigns & Analytics**:

![Screenshot 2025-03-31 at 9.41.22 AM.png](https://cdn.us.document360.io/24561116-0905-4f9f-91ac-4173c94f303a/Images/Documentation/Screenshot%202025-03-31%20at%209.41.22%20AM.png)

#### Here in the Campaigns tab, you’ll find:

- **Campaigns Performance metrics**, displaying key stats (Emails Opened, Click Rate, Bounce Rate, Spam Reports) for the selected date range (e.g., Last 7 days).
- **Campaign List** below the performance metrics, showing each campaign’s Name, Type, Mode, Audience, # Executions, # Sent To, Last Edited, Last Sent, and Status (Draft, Active, Finished, etc.).
- **Filters for All Types and All Statuses** so you can quickly locate specific campaigns.

#### Creating a New Campaign

![Screenshot 2025-03-31 at 9.43.23 AM.png](https://cdn.us.document360.io/24561116-0905-4f9f-91ac-4173c94f303a/Images/Documentation/Screenshot%202025-03-31%20at%209.43.23%20AM.png)

To create a new campaign:

1. Click the **Create Campaign** button in the upper right corner of the Campaigns tab.
2. A **Choose Campaign Mode** window appears, letting you pick between:
  1. **Simple** – Single‐channel campaigns for straightforward communication.
  2. **Advanced** – Multi‐channel campaigns with advanced conditions, branching, and automated workflows.

From here, you'll pick whether you want an **Email**, **SMS**, or **Hybrid** (Email + SMS) advanced campaign.

![Screenshot 2025-03-31 at 9.44.59 AM.png](https://cdn.us.document360.io/24561116-0905-4f9f-91ac-4173c94f303a/Images/Documentation/Screenshot%202025-03-31%20at%209.44.59%20AM.png)

#### Selecting a Template (Advanced Campaigns)

If you select Advanced, you will see a “Choose Template” window, example options for Hybrid include:

- Hybrid – Application Encouragement
- Hybrid – Next Steps to Enroll
- Hybrid – Event Promotion

![Screenshot 2025-03-31 at 9.45.23 AM.png](https://cdn.us.document360.io/24561116-0905-4f9f-91ac-4173c94f303a/Images/Documentation/Screenshot%202025-03-31%20at%209.45.23%20AM.png)

These templates give you a head start on creating multi‐step campaigns with both email and SMS built in, and more will be added in the future!

#### Building Your Advanced Campaign

#### 

![Screenshot 2025-03-31 at 9.47.07 AM.png](https://cdn.us.document360.io/24561116-0905-4f9f-91ac-4173c94f303a/Images/Documentation/Screenshot%202025-03-31%20at%209.47.07%20AM.png)

After choosing a template or starting a Custom Campaign, you’ll enter the **Campaign Builder** screen:

1. **Audience:**

- Name your campaign.
- Select your** Audience Language** (All, English, Spanish).
- Add **filters** (e.g., Stage, Grade, or custom fields) to narrow your targeting.
- Watch the **Current Audience Size** update in real time.
- **Audience Targeting** – Select whether you want to send to current aduience and future leads, or just future leaders.

1. **Flow:**

- **Trigger** – Decide when this campaign should begin (immediately, or schedule a future date/time).
- **Actions** – Add Send Email or Send SMS nodes.
- **Logic** – Insert **Wait** (time delays) or **Condition** (branching logic based on opens, clicks, or other lead attributes).
- Arrange the nodes in the canvas to create your desired sequence.

![Screenshot 2025-02-28 at 11.56.53 AM.png](https://cdn.us.document360.io/24561116-0905-4f9f-91ac-4173c94f303a/Images/Documentation/Screenshot%202025-02-28%20at%2011.56.53%20AM.png)

#### Conditional and In-Line Branching

#### 

Sometimes, you need to ensure different behaviors by the recipient are automatically considered in your campaign. Use the **Branch Button** (+) to add:

- **New Branch - Time** - Add a branch to trigger after a certain duration has passed without impacting the rest of the flow.
- **New Branch - Condition** - Add a branch to trigger after a certain recipient behavior takes place (or does not), such as "Opened Last Message", "Clicked Custom Link", and more!
- **Insert In-Line Nodes Below** - Need to update a sequence? No problem! You can add an email or SMS node before in-line easily.

![Screenshot 2025-03-31 at 9.49.10 AM.png](https://cdn.us.document360.io/24561116-0905-4f9f-91ac-4173c94f303a/Images/Documentation/Screenshot%202025-03-31%20at%209.49.10%20AM.png)

#### Reviewing Your Campaign

#### 

Click the Summary tab to see:

- **Campaign Trigger** (start date/time or immediate).
- **Initial Launch** details (how many leads match your criteria).
- **Campaign Flow** overview (the sequence of steps you’ve built).

Once satisfied, press **Confirm**. You can choose to:

- **Save as Draft** – Keep editing later before sending.
- **Confirm Publication** – Make it active on the specified date/time.

#### Monitoring Performance

Once your campaign is running (or after it has finished):

- Return to the Campaigns tab to view updated performance metrics under Campaigns Performance.
- Check the campaign row in the list for real‐time data: opens, executions, bounce rates, last sent date, and more.

---

With **Communication Hub** and **Advanced Campaigns**, you can create powerful multi‐channel outreach strategies, automate follow‐ups, and branch your workflow based on lead behavior – all in a single, streamlined interface.

          Pro Tip

          

Check out our repository of Campaign templates [here](https://help.schola.com/docs/campaign-library), available for use with all upgraded Schola plans!

The central database for all of your school's Leads - including those generated by Schola and/or those that you upload directly.