---
title: "What is a Lead?"
slug: "what-is-a-lead-1"
tags: ["Lead", "Getting started"]
updated: 2024-09-10T23:05:41Z
published: 2024-09-10T23:05:41Z
canonical: "help.schola.com/what-is-a-lead-1"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.schola.com/llms.txt
> Use this file to discover all available pages before exploring further.

# What is a Lead?

A Lead in Schola is a record that includes all the information about a family who is interested in a school.

Leads live in the Relationship Manager.

Leads in Schola can come from different sources, including Schola lead generation, parents completing the [ScholaMatch quiz](https://schola.com/schola-match-fo?source=organic&_gl=1*gr4ipa*_gcl_au*MTU3MDUyMjE1MS4xNzE5ODY0NTU0*_ga*NzkxNTc0MTAuMTcxNjgxNzk0MQ..*_ga_QRYVG8B7B9*MTcyNjAwNzg0Ni41MS4xLjE3MjYwMDk0NzIuNTAuMC4xOTg1MzM0MDA3), or sources added by you!

The central database for all of your school's Leads - including those generated by Schola and/or those that you upload directly.